Brand Identity
At The Lemonade Stand, we specialise in creating branding solutions that set your business apart. From a standout logo to comprehensive brand guidelines, our process ensures your identity reflects your values and vision. Whether starting fresh or looking to rebrand, our team delivers creative, thoughtful, and impactful designs that bring your business to life.
Crafting memorable and professional brand identities tailored for hospitality businesses.
Packages
Launch It
The “Launch It” package is perfect for startups or businesses seeking a cost-effective, professionally designed logo and essential branding elements.
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Startups and
small businesses -
Businesses needing a quick,
professional logo refresh -
Hospitality businesses
starting their branding journey
What is Included
Custom Logo Design
We create one primary logo that perfectly represents your brand across all platforms.
Mini Brand Guidelines (10+ pages)
- Logo usage rules
- Colour palette (with HEX, RGB, CMYK codes)
- Typography guidelines (Primary font recommendations)
Scale It
The “Scale It” package is our most comprehensive branding service, designed for businesses looking to scale and solidify their presence.
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Growing businesses looking to solidify their brand identity
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Businesses that need a versatile and cohesive branding system
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Hospitality businesses aiming to stand out in a competitive market
What is Included
Custom Logo Family
Primary logo, secondary logo, icons & badges
Comprehensive Brand
Guidelines (20+ pages)
Guidelines (20+ pages)
- Logo usage and restrictions
- Colour palette (with HEX, RGB, CMYK codes)
- Typography guidelines (Primary and secondary fonts)
- Imagery and style direction
Social Media Branding Templates
Branded profile image, highlight icons, and post templates
Build It
The “Build It” package is designed for businesses ready to create a strong, cohesive brand presence and establish a consistent identity that resonates with their audience.
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Established businesses looking to refine or rebrand
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Businesses expanding to multiple locations or markets
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Hospitality businesses aiming for premium positioning
What is Included
In-House Branding Workshop
Deep dive into vision and strategy.
Custom Logo Family
Primary logo, secondary logo, icons, and alternates
Extensive Brand
Guidelines (30+ pages)
Guidelines (30+ pages)
- Logo usage and restrictions
- Colour palette (with HEX, RGB, CMYK codes)
- Typography guidelines (Primary and secondary fonts)
- Imagery and style direction
- Tone of voice and messaging guidelines
Social Media Branding Templates
Comprehensive set for multiple platforms
Customised Marketing
Collateral Templates
Collateral Templates
We design business cards, menus, and more to give your brand a professional and cohesive look.
Take your brand to the next level.
Our Brand Identity
01.
Key Features:
- Custom Logo Design
- Brand Guidelines (including colour palettes, typography, and usage rules)
- Real-world applications of your branding (e.g., signage, menus, merchandise)
- Competitor analysis and research as part of the process
- Designed specifically for the hospitality sector
02.
Why Choose Us?:
- Tailored solutions for hospitality businesses
- Experienced team passionate about branding
- Proven track record with successful rebrands and new launches
03.
Package Options:
- Logo Package: A professional logo and simple usage guidelines.
- Branding Essentials: A logo family, brand guidelines, and templates.
- Comprehensive Branding: In-depth brand guidelines, logo family, and extensive real-world application designs.