What are Google Ads?
Google Ads, which up until July 2018 was known as Google AdWords is an ‘online solution’ for advertising your business on Google Search, YouTube, and various other sites across the web. One of the main reasons why Google Ads are so popular is down to the fact that when running a campaign, business owners can set their own specific goals. For instance, these goals may be increasing online traffic to a website or increasing the number of phone calls your business receives. Being so agile and customizable allows business owners to refine their Google Ads until they are performing at their optimal level.
How do Google Ads work?
Google Ads work by displaying your online advertisement once a consumer searches for terms relevant to your products or services. Essentially the aim of your Google Ads campaign is to get your business in front of consumers at precisely the right moment. To do so, once a consumer types in keywords related to your products or services, your advert enters a process that takes numerous factors into account. These include the ‘quality score’ your ad is assigned, as well as how much you are willing to pay for a click on your ad. In addition, other things such as the relevance of your ad, your keywords, and the overall performance of your Google Ads account over a period of time.
How much do Google Ads cost?
Unfortunately, there is no fixed answer to this question as the cost of Google Ads can vary dramatically from campaign to campaign. Factors such as competition within the industry, as well as the quality of your campaigns also have the potential to impact your Google Ads spend. With this in mind, how your campaign is constructed is highly important to its success. Thankfully, here at The Lemonade Stand, we offer comprehensive Google Ads services, designed to provide you the best results possible.
Are Google Ads worth it?
Launching a Google Ads campaign is a fantastic way of getting your business in front of new customers. Not only this, but Google Ads are a great way of getting your business in front of the right audience, at the right time! Another great feature of Google Ads is that they provide the opportunity to track your progress and see what is working well and what isn’t. This means that Google Ads are one of the most effective ways of marketing your business online.
How do I start a Google Ads campaign?
If you would like to set up a Google Ads campaign which will deliver customers to your website, then why not get in touch with us here at The Lemonade Stand today. We also offer a range of other Google services designed to help deliver more customers to your business.